Pringoo, custom T-shirts and gifts portal struck partnership reliance's gaming portal zapak.com. As a part of this partnership pringoo allows you to create the gaming related custom merchandise. The partnership is similar to asklaila-msn partnership.Zapak shopping has the custom pringoo page as an iframe. Basically pringoo is counting to get more traction from zapak's partnership and zapak may be looking to make some revenues out of this deal. Zapak recently has closed down the bangalore office and is in cost cutting mode. These kind of deals will help zapak raise some money to sustain, Zapak spent a lot of money on marketing initially and in process got brand image and now they should use that image to get back the money :).
Bug: If any user visits http://shopping.zapak.com the header shown will be that of zapak, now open http://pringoo.com in same browser session, you will still be seeing the zapak header (it should have been pringoo's header). Pringoo may want to fix this thing, you may want to look at way you are handling the cookies.
Guys, what do you think of this partnership?.
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Now that the website business is failing Zapak is now trying to launch different things so that they do not drown. They even closed some of their offices as a result of heavy losses and now trying to show profit and fool management.
ReplyDeleteI am really amazed how the talented product, engineering people have managed to fool the management all the years now and become flop show.