Ibibo is marketing very aggressively in India. First it was "Great Indian Blogger hunt" than Ibibo banners all around the place on internet and now the balti ads on TV. This shows Ibibo is investing alot(millions of $) in brand building, and hopes to make money from ads later (they need another Bakra :P) Well considering growing internet users in India brand name will mean alot in future, but does this call for heavy investments on TVs. Most of successful web products happened to go viral either without any marketing or little internet marketing. But the TV marketing seems to be working out for ibibo at this time. They claimed 1 million users recently, but is it the truth?
Some interesting numbers here from Ibibo home page (See image on right):
1,192,799 (1.19 million) Friends:
Is friends same as unique users ? Say if A is friend of B and C then user A will be counted twice,
In which case I doubt if they have 1 million users. Also after registering with Ibibo, if you start looking for friends it shows 744415 (0.74 million) as interesting people(I dont think ibibo will not show an user as interesting :)). I assume it as their actual user count and not 1 million.
4,076,608 (4.07million) Blogs:
Which means 4 blogs per each of the Ibibo users !!! Are you talking about blogs or is it the (blog) posts?
Hope Ibibo will now not be a Balti and will give the correct numbers. Also Ibibo, I dont think you are planning to get acquired or infact no Indian company may afford to buy you so if the numbers are wrong that may anyways not be of much use :).