Once you create a website/web application, you need to drive traffic to your site if you want to monetize from it in someway. So what is new way to drive traffic? Catch hold of any of Indian popular figure and ask him to start blogging using your platform. BigAdda did that with Amitabh Bachchan and recently mypopkorn got Lalu to blog on their site. This strategy helps the website in multiple ways:
- Free publicity on all the popular news channels. Though it may talk more about Lalu's blog than mypopkorn but in a way the site gets the publicity.
- Lots of fans visiting the sites and posting the comments. Each article on BigB's blog gets hundreds of comments.
- Makes fans stick to the site.
- Fans of popular figures visiting the blog may be interested in other parts of website and in process become fans of website.
Soon Hrithik Roshan, Sharukh Khan, Sonia Gandhi, Rajnikanth, Chiranjeevi etc may start blogging. Lets see who will be able to catch hold of them.